As B2B companies seek to foster personalization and trust within a market, many CMOs utilize thought leadership through subject matter experts. What happens when the face and voice of a brand leaves, or does something inconsistent with the brand promise?
Join ANA Chicago Business Marketing for a lunch time program full of energy, expletives, and key insights from a CMO who was formerly the face and voice of a brand and is now leading a high-growth tech company in a different industry.