As B2B companies seek to foster personalization and trust within a market, many CMOs utilize thought leadership through subject matter experts. What happens when the face and voice of a brand leaves, or does something inconsistent with the brand promise?
Join ANA Chicago Business Marketing for a lunch time program full of energy, expletives, and key insights from a CMO who was formerly the face and voice of a brand and is now leading a high-growth tech company in a different industry.
In our last event, we were inspired by leading voices at the forefront of where AI is going for B2B marketing. With Generative AI tools like ChatGPT and Gemini rapidly evolving, marketers are…