We all know how financial institutions in the Midwest set themselves apart. Or rather, how they often don’t. This session brings together marketing leaders from both our West and East coasts, to share a different story of differentiation.
Join us for an enlightening luncheon as New York-based Drew Neisser, AdAge CMO Spotlight columnist, podcast host, author and “CMO Whisperer,” converses with San Francisco-based Ben Stuart, Chief Marketing and Communications Officer for Bank of the West, dissecting the rationale for the bank’s socially engaged marketing campaign that’s brought purpose to the forefront and raised the ire of a few folks along the way.
• taking a stand for/against issues of public concern
• risks and rewards of disruptive/social-cause marketing
• conservative industry/aggressive approach
• obtaining C-level buy-in
• employee and customer response
• results to date
Ben Stuart is the Chief Marketing and Communications Officer for Bank of the West. He has more than 20 years of experience growing businesses and managing complex marketing programs for B2B and B2C companies.
Prior to Bank of the West, Ben held the role of Chief Marketing Officer at Surescripts and Sutherland Global Services. During his many years in financial services, he has been VP of Advertising and Global Agency Relations at American Express, and he spent 10 years at the Charles Schwab Corporation. While at Schwab, he was Senior VP of Brand and Digital Marketing, creating and leading the company- wide “Talk to Chuck” marketing program. His work at Schwab received numerous awards, including an Effie Award and Grand Ogilvy Award from the Advertising Research Federation, and became the subject of a Harvard Business School case study.
His work for Small Business Saturday at American Express won two Grand Prix at the Cannes International Festival of Creativity.
Drew Neisser is founder & CEO of Renegade, LLC, the NYC-based strategic boutique for B2B innovators. Uniquely wired as both strategist and writer, Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 325 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, his AdAge column, and his 1st book The CMO’s Periodic Table: A Renegade’s Guide to Marketing. His 2nd book, Renegade Marketing: A Ridiculously Simple Playbook for B2B Innovators will be released October 2019.
Counted among Brand Quarterly’s “50 Marketing Thought Leaders Over 50” for three years running, he has been a featured marketing expert on ABC News, CBS Radio, iHeart Radio and Tony Robbins’ podcast among many others. A dynamic speaker and moderator serving on the boards of the Urban Green Council and Duke Alumni Association, Drew is deeply passionate about the role marketing can play to make our lives a bit better if not save the planet.
Categories: Past Events