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    The Innovation Imperative

    https://www.youtube.com/watch?v=8HPtuF7FMbEInnovation is the buzzword du jour. But if businesses don’t understand how innovation fuels the pendulum of change, unexpected circumstances turn into a wrecking ball of disaster. We’re past the time when organizations can hold on, white-knuckled, hoping to survive. It’s time to take the wheel and shift into a true culture and practice of thriving regardless of what the world throws at us.

    On top of all this, how do you know what marketing’s role is? Regardless of your seniority, expertise, or title, innovation is everybody’s business. Join us to learn:

    • The ONE factor that drives innovation for every brand
    • Why marketing is the key to creating a culture for innovation
    • How to start and where to go in your company’s innovation journey
    • How top CMOs are using innovation as the key differentiator for their B2B brands

    Register below to learn how to become a strategic linchpin by asking ONE simple question that immediately shifts innovation into high gear.

    SPECIAL GUESTS:

    Carla Johnson | Marketing and Innovation Strategist | RE:Think Labs

    A global keynote speaker and 10x author including "RE:Think Innovation." Innovation strategy work with Amazon, Dell, 3M, Hilton and more.

    Kathy Button Bell | Senior Vice President & CMO | Emerson

    Drove award-winning 125th Anniversary/“I Love STEM” and current “We See” ad campaign. Developed and launched unified Purpose, Causes and Values to 85,000 global employees.

    Shivani Vora | Head of Innovation, North America | Accenture

    Brings together multi-disciplinary teams (design + business + technology) to deliver breakthrough experiences that funamentally improve our lives. Using a human-centered innovation approach, her teams work alongside clients and partners to ignite transformational thinking, unlock new value and fulfill human needs using emerging technology.

    EVENT DETAILS

    THURSDAY - MARCH 24 | Noon-1pm | ZOOM

    Additional Resources:

    Unlock Your Growth Potential with Adam Grant

    Building Culture That Drives Sustained Growth

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    Summer Kick-Off Networking Happy Hour

    We're heading back to Lizze McNeil's by popular demand! Join fellow B2B marketers for some social networking on the patio along the Chicago River. New friends welcome! $35/person: open bar +…

     

     

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