• About
      • About Us
      • Board of Directors
      • Host Committees
      • Contact Us
    • Events
      • Upcoming Events
      • Past Events
    • Resources
      • Blog
    • Membership
      • Become a Member
      • Individual Membership
      • Corporate Sponsor | Partner
      • Volunteer
    • Partners
    • Connect

    Get Involved

    The Art, Science (and Humor) of Leadership Development

    April 25
    Second City Works
    1616 N Wells St

    An Interactive Exploration of the Challenges and Opportunities of Amplifying the Voices of the Next Generation to Extend Impact.

    As marketers become more responsible for company culture and employer branding, effective engagement of future leaders and casting a wider, more representative net is vital to success. Identifying and developing diverse, emerging leaders is part of growing a great brand. Is your organization ready to meet this challenge?

    Join Second City Works’ Team for an interactive Brandstage workshop that uses the tools of improv to help Chicago Scholars magnify its own brand and mission..

    Learn unique ways to:

    • Discover perspectives that challenge assumptions
    • Create strategies for uncovering insights
    • Foster communication across different audiences

    With direct support from the audience, Second City Works will leverage ANA Chicago’s network of B2B marketing experts to benefit Chicago Scholars, a nonprofit with a mission to help first-generation college students become leaders in tomorrow’s corporate community. Second City Works’ Brandstage team will rapidly test, hone and inform Chicago Scholars’ messaging to ensure it’s cutting through the noise and connecting with the right students, mentors and community partners to continue to develop the next generation of leaders.

    By leveraging Second City Works’ unique improv methodologies, the session will:

    • Use humor and co-creation to test concepts in real-time from audience feedback
    • Generate ideas from abundance, validate new thinking and begin to distill down to core insights and concepts about the challenges and benefits of leadership development
    • Consolidate to a handful of key takeaways and recommendations

    Second City Works is the professional services arm of the world-renowned Second City comedy theater. They use the methods pioneered on stage to create professional development, content, and events that drive personal growth and organizational improvement. Brandstage is a consumer experience that allows a brand to rapidly prototype insights, creative territories, or even consumer personas, using improvisation.

    PURCHASE TICKETS TODAY!

    Categories: Past Events

    Search

    Categories

    • All
    • Past Events
    • Blog
    • Directory
    • Events

    More Events

    Challenges to Applying Agile Marketing Concepts

    Why It's Harder Than It Sounds Following interest from the hosted discussion with marketing leaders who currently use agile marketing as part of their growth strategies, ANA Business Marketing…

    Calling All Up-and-Coming Marketers...

    The Associate Board of the Chicago Chapter of ANA Business Marketing is hosting a virtual networking, recruitment and career development event for up-and-coming marketers. Join us to expand yo…

     

     

    GET INVOLVED

    Sign Up to our Newsletter!

    Follow Us

    © 2021 Business Marketing Association Chicago Chapter

    Privacy Policy