As marketers become more responsible for company culture and employer branding, effective engagement of future leaders and casting a wider, more representative net is vital to success. Identifying and developing diverse, emerging leaders is part of growing a great brand. Is your organization ready to meet this challenge?
Join Second City Works’ Team for an interactive Brandstage workshop that uses the tools of improv to help Chicago Scholars magnify its own brand and mission..
Learn unique ways to:
With direct support from the audience, Second City Works will leverage ANA Chicago’s network of B2B marketing experts to benefit Chicago Scholars, a nonprofit with a mission to help first-generation college students become leaders in tomorrow’s corporate community. Second City Works’ Brandstage team will rapidly test, hone and inform Chicago Scholars’ messaging to ensure it’s cutting through the noise and connecting with the right students, mentors and community partners to continue to develop the next generation of leaders.
By leveraging Second City Works’ unique improv methodologies, the session will:
Second City Works is the professional services arm of the world-renowned Second City comedy theater. They use the methods pioneered on stage to create professional development, content, and events that drive personal growth and organizational improvement. Brandstage is a consumer experience that allows a brand to rapidly prototype insights, creative territories, or even consumer personas, using improvisation.
Categories: Past Events
Please join the ANA Business Marketing Chicago for an EXCLUSIVE networking cocktail hour to kick off the Masters of B2B Marketing Conference Kick-Off Party. The evening will be filled with...…
Wednesday, May 15
11:30AM Registration and Networking
12:00 PM Lunch and Program
Carnivale, 702 W. Fulton St. Examining the Risks and Rewards of Socially-Charged Marketing: We…