Sustainability Marketing: What Every B2B Brand Needs to Know Now
In the last decade, sustainability has gone from being the domain of a few brave brands to being a topic on boardroom agendas everywhere. It is now a business imperative that helps to reduce costs, reduce energy consumption and improve performance. But it is also expected—and yes, even demanded—by both employees and customers. This presents a unique opportunity for marketers to drive ESG and sustainability strategies beyond vague jargon in ways that enable the company to do the right thing—and be recognized for their positive actions.