Sustainability Marketing: What Every B2B Brand Needs to Know Now

In the last decade, sustainability has gone from being the domain of a few brave brands to being a topic on boardroom agendas everywhere. It is now a business imperative that helps to reduce costs, reduce energy consumption and improve performance. But it is also expected—and yes, even demanded—by both employees and customers. This presents a unique opportunity for marketers to drive ESG and sustainability strategies beyond vague jargon in ways that enable the company to do the right thing—and be recognized for their positive actions.

Special Guests:

Meg Salzetta

• Head of Marketing for Sustainability | Linkedin Profile
• Prior to joining JLL, Meg independently advised professional services companies on growth, corporate social responsibility and transformation
• Previously led EY global marketing communications, strategy, purpose, brand and change management

Andrew Miller

• Vice President, Global Marketing Strategy and Operations | Linkedin Profile
• Leads Johnson Controls marketing and communications strategy to drive organic growth and establish a common operational framework across the worldwide functions
• Led marketing and communications at AON and previously worked in consulting, financial, and professional services

Philip Black (moderator)

• Senior Vice President, Strategy | Linkedin Profile
• Has led strategy for B2B brands such as Accenture, Grainger, Grant Thornton, Johnson & Johnson, JLL, Moody’s and Vanguard
• Deep experience with corporate purpose, CSR, sustainability and ESG initiatives

REGISTER HERE