Sustainability Marketing: What Every B2B Brand Needs to Know Now

In the last decade, sustainability has gone from being the domain of a few brave brands to being a topic on boardroom agendas everywhere. It's now a business imperative that helps to reduce costs, reduce energy consumption and improve performance.

But it's also expected—and yes, even demanded—by both employees and customers. This presents a unique opportunity for marketers to drive ESG and sustainability strategies beyond vague jargon in ways that enable the company to do the right thing—and be recognized for their positive actions.

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Special Guests:

Meg Salzetta

Head of Marketing for Sustainability for JLL

Andrew Miller

Vice President, Global Marketing Strategy & Operations for Johnson Controls

Philip Black (moderator)

SVP Strategy, gyro