Sustainability Marketing: What Every B2B Brand Needs to Know Now
In the last decade, sustainability has gone from being the domain of a few brave brands to being a topic on boardroom agendas everywhere. It's now a business imperative that helps to reduce costs, reduce energy consumption and improve performance.
But it's also expected—and yes, even demanded—by both employees and customers. This presents a unique opportunity for marketers to drive ESG and sustainability strategies beyond vague jargon in ways that enable the company to do the right thing—and be recognized for their positive actions.
As B2B companies seek to foster personalization and trust within a market, many CMOs utilize thought leadership through subject matter experts. What happens when the face and voice of a brand…