Rebrand Success Story: From Hospital Bed Company to Health Tech Giant

Rebranding a $2.8 Billion global enterprise is not something done lightly. But, when you're a confusing house-of-brands with a stagnant image despite an ambitious innovation strategy, it's time to make a change.

Hear from CMO Richard Marritt how Hillrom designed, planned and executed a complete global enterprise rebrand which inspired employees, excited investors and customers, and transformed the company's tired and fragmented image to start driving headlines of "Health Tech Giant."

Discussion will include rebrand considerations:

Research and design considerations
Culture and change management challenges
Market and customer impact
Benefits of success - post mortem

ABOUT RICHARD:

Led global rebrand of legacy house-of-brands company Hill-Rom Inc.
CMO at Hillrom since 2016
General Manager and global marketing leader Baxter
Loves architecture, owns house designed by Frank Lloyd Wright

EVENT REWIND:

Categories: Past Events

Search

More Events

Networking Happy Hour

Join fellow B2B marketers to share stories stories and ideas while making new connections and strengthening existing relationships. $35: appetizers, beer CLICK HERE TO BUY TICKETS Sponsored by:

Marketing Game Plans for an Uncertain Economy

Join the managing vice president of Gartner's CMO advisory practice, Suzanne Martin, for insights into the challenges and opportunities that senior marketing executives must face when economic…