Rebranding a $2.8 Billion global enterprise is not something done lightly. But, when you're a confusing house-of-brands with a stagnant image despite an ambitious innovation strategy, it's time to make a change.
Hear from CMO Richard Marritt how Hillrom designed, planned and executed a complete global enterprise rebrand which inspired employees, excited investors and customers, and transformed the company's tired and fragmented image to start driving headlines of "Health Tech Giant."
Discussion will include rebrand considerations:
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