A Story of Rebranding That Powered ESG Initiatives & Personal Professional Growth
This is the story of how one marketer recognized her potential to be a change agent by discovering the power of the rebrand.
Lauren’s career journey has been far from linear, but it was the realization of her chameleon-like power to transform or rebrand herself - and the organizations she’s worked for - that has empowered her to take on more challenging strategic initiatives and has resulted in an important, purpose-driven evolution at her current company, EQ Office.
As more organizations are called upon to implement strategic programs around Environmental, Social & Governance, Lauren hopes her story can inspire more marketers to not shy away from playing a central role in the development of these business-critical initiatives. By highlighting EQ’s journey, Lauren shares why it starts with purpose, depends on grassroots enthusiasm, and requires a compelling story to not only raise awareness, but also drive social and economic value.
WHERE IS AI TAKING B2B MARKETING?
ANA Chicago Business Marketing welcomes three proven leaders at the forefront of this new era of B2B marketing to share current perspectives, insights and bes…