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    Opportunity Through Uncertainty

    A Story of Rebranding That Powered ESG Initiatives & Personal Professional Growth

    This is the story of how one marketer recognized her potential to be a change agent by discovering the power of the rebrand.

    Lauren’s career journey has been far from linear, but it was the realization of her chameleon-like power to transform or rebrand herself - and the organizations she’s worked for - that has empowered her to take on more challenging strategic initiatives and has resulted in an important, purpose-driven evolution at her current company, EQ Office.

    As more organizations are called upon to implement strategic programs around Environmental, Social & Governance, Lauren hopes her story can inspire more marketers to not shy away from playing a central role in the development of these business-critical initiatives. By highlighting EQ’s journey, Lauren shares why it starts with purpose, depends on grassroots enthusiasm, and requires a compelling story to not only raise awareness, but also drive social and economic value.

    SPECIAL GUEST:

    Lauren Sozio

    EQ Office :: SVP of Strategic Marketing

    LinkedIn Profile

    DISCUSSION TOPICS:

    • Recognizing opportunities while in the thick of day-to-day responsibilities
    • Welcoming the unknowns, fostering partnerships, and creating value through purpose
    • Staying on track, getting to the finish line, preparing for what is next
    • Creating value for stakeholders, shareholders, and the community at-large.

    EVENT DETAILS:

    • Wednesday, October 13
    • 3-4PM
    • Complimetary Webinar
    • CLICK HERE TO REGISTER

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    When Personal & Corporate Brands Intersect

    As B2B companies seek to foster personalization and trust within a market, many CMOs utilize thought leadership through subject matter experts. What happens when the face and voice of a brand…

     

     

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