A Story of Rebranding That Powered ESG Initiatives & Personal Professional Growth
This is the story of how one marketer recognized her potential to be a change agent by discovering the power of the rebrand.
Lauren’s career journey has been far from linear, but it was the realization of her chameleon-like power to transform or rebrand herself - and the organizations she’s worked for - that has empowered her to take on more challenging strategic initiatives and has resulted in an important, purpose-driven evolution at her current company, EQ Office.
As more organizations are called upon to implement strategic programs around Environmental, Social & Governance, Lauren hopes her story can inspire more marketers to not shy away from playing a central role in the development of these business-critical initiatives. By highlighting EQ’s journey, Lauren shares why it starts with purpose, depends on grassroots enthusiasm, and requires a compelling story to not only raise awareness, but also drive social and economic value.