Join the managing vice president of Gartner's CMO advisory practice, Suzanne Martin, for insights into the challenges and opportunities that senior marketing executives must face when economic forecasts are uncertain.
What is unique in this economic environment – with its “triple squeeze” of high inflation, low unemployment, and a challenging supply chain – is the opportunity for marketing to lead company transformation with more efficient and effective digital engagement.
Businesses and customers want to leverage digital platforms and methods to meet their needs. Do you have the right playbook to guide your 2023 planning efforts to make this a reality? Do you know how to speak the language of the CFO and CEO and align your plans to what they want to invest in?
Playing offense into an impending recession is possible, and can be the very platform for more internal efficiency, program effectiveness and that “digital case for change” you have been advocating.