Making Agile Marketing Work: Stories of Strategy In Action
Agile Marketing. You've heard of it. Maybe you're already using it. But is it working for you? In this session, we'll briefly cover the basics of this modern marketing concept, but we'll also have a candid conversation with two marketing leaders who are currently putting agile marketing to work for their companies.
Alan Lopez, Executive Director of Marketing at Hillrom
Tony Kempa (moderator), Managing Director: Marketing, Business Development and Brand for Environmental Systems Design
They'll share the principles, team structures and processes they've implemented as well as the challenges they've encountered. Whether you're just curious about agile or are looking for ways to improve your agile marketing, join us!