Agile Marketing. You've heard of it. Maybe you're already using it. But is it working for you? In this session, we'll briefly cover the basics of this modern marketing concept, but we'll also have a candid conversation with two marketing leaders who are currently putting agile marketing to work for their companies.

• Annie Marsolais, CMO of the Business Development Bank of Canada (BDC)
• Alan Lopez, Executive Director of Marketing at Hillrom
• Tony Kempa (moderator), Managing Director: Marketing, Business Development and Brand for Environmental Systems Design