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    MARKETERS LEADING THROUGH CHANGE: Marketing Leaders Talk COVID Demands #3

    ANA Chicago is bringing together marketing leaders to share authentic perspectives on how the pandemic has changed businesses and industries, and the role marketers must now play to lead through a time of unprecedented change. Join us for a rigorous discussion centered around these core questions with regards to customer needs, resource management, employee engagement and more:

    • How has your business changed and what are your essential challenges?
    • What tactics and strategies are working now and how did you develop them?
    • What will be the “new normal” for your business and industry in a “post-Covid” world?

    Interactive small-group breakout sessions will be hosted after the discussion.

    Special Guests:

    Steve Handmaker | Assurance
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    Rissa Reddan | PayNet
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    Making Agile Marketing Work: Stories of Strategy In Action

    Hear Hillrom and Business Development Bank of Canada each share their Agile Marketing journey. They'll share the Agile principles, team structures and processes that were implemented first, th…

     

     

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