MARKETERS LEADING THROUGH CHANGE: Marketing Leaders Talk COVID-19 Demands

ANA Chicago is bringing together marketing leaders to share authentic perspectives on how the pandemic has changed businesses and industries, and the role marketers must now play to lead through a time of unprecedented change. Join us for a rigorous discussion centered around these core questions with regards to customer needs, resource management, employee engagement and more:

• How has your business changed and what are your essential challenges?
• What tactics and strategies are working now and how did you develop them?
• What will be the “new normal” for your business and industry in a “post-Covid” world?

Interactive small-group breakout sessions will be hosted after the discussion.

Special Guests:

Glenn Thomas

• Recent Global CMO, GE Healthcare
• Leader in healthcare, financial services, telecomm
• Expert in leading business and digital transformation at large, global businesses
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Kim Salzer

• CMO at World Gym (interim)
• Former CEO at Gifts.com, CMO at Ozobot and Hyperloop One
• Expert in driving e-commerce growth, consumer technology and brand building
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Moderator:

Roland Jacobs

• CEO, AspireUp, a strategic marketing consultancy focused on driving growth
• Past CMO of Orbitz, DigitalWork and Petopia
• Expert in making marketing a strategic driver of results, building brands and e-commerce
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