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    Harnessing a Start-Up Culture Ethos: What the B2B Marketer Needs to Know

    Disruption. Innovation. Fearlessness. All positive descriptions of start-up culture. But how and should that culture transcend to well-established businesses? Join us for a panel discussion by B2B marketing leaders with a variety of view points: from a mutli-national legacy brand to one of Chicago's hottest start-ups, to a founder who sold his start-up to an enterprise business and then stayed to help drive more innovation.

    Key Take-aways:

    • How startups are affecting competition in B2B market segments
    • How do more mature companies work with startups and on the other side compete and move at their speed?
    • What implications and lessons can be earned from how startups market their wares, can these techniques work for the mature organization?
    • How can startup methodology work in a mature company? Can corporate management commit to this change of culture?

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    When Personal & Corporate Brands Intersect

    As B2B companies seek to foster personalization and trust within a market, many CMOs utilize thought leadership through subject matter experts. What happens when the face and voice of a brand…

     

     

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