Harnessing a Start-Up Culture Ethos: What the B2B Marketer Needs to Know

Disruption. Innovation. Fearlessness. All positive descriptions of start-up culture. But how and should that culture transcend to well-established businesses? Join us for a panel discussion by B2B marketing leaders with a variety of view points: from a mutli-national legacy brand to one of Chicago's hottest start-ups, to a founder who sold his start-up to an enterprise business and then stayed to help drive more innovation.

Key Take-aways:

• How startups are affecting competition in B2B market segments
• How do more mature companies work with startups and on the other side compete and move at their speed?
• What implications and lessons can be earned from how startups market their wares, can these techniques work for the mature organization?
• How can startup methodology work in a mature company? Can corporate management commit to this change of culture?

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