Harnessing a Start-Up Culture Ethos: What the B2B Marketer Needs to Know
Disruption. Innovation. Fearlessness. All positive descriptions of start-up culture. But how and should that culture transcend to well-established businesses? Join us for a panel discussion by B2B marketing leaders with a variety of view points: from a mutli-national legacy brand to one of Chicago's hottest start-ups, to a founder who sold his start-up to an enterprise business and then stayed to help drive more innovation.
How startups are affecting competition in B2B market segments
How do more mature companies work with startups and on the other side compete and move at their speed?
What implications and lessons can be earned from how startups market their wares, can these techniques work for the mature organization?
How can startup methodology work in a mature company? Can corporate management commit to this change of culture?