Diversity and Inclusion: More Than Mission Statements

HOW MARKETING LEADERS CAN BE TRUE CHANGE AGENTS

Even with the best intentions, corporate diversity and inclusion goals often fail to strengthen organizations if the strategies to achieve those goals are not deeply rooted within an organization. The expansive purview of today’s marketing executives provides a unique opportunity -- and responsibility -- to effect lasting change within the culture of a business that can strengthen its reputation, drive market growth and enliven its values within its communities.

Discussion Topics:

• Positioning the marketer as a proactive, preventative and provocative steward of cultural change
• Developing a long-term strategy with immediately actionable tactics
• Navigating brick-and-mortar and online communities with a mindset of diversity
• Understanding the risks and rewards of “just doing your job”

Join us for a candid and essential conversation about why and how marketers can facilitate real and lasting change through diversity and inclusion initiatives.

Special Guests:

Maurice Green, PhD | Founder, The Black Doctoral Network

The Black Doctoral Network connects corporations to a national network of black and Latino PhD scholars to utilize their cutting-edge expertise in myriad fields of study, from collaboration and resource-sharing, to Boardroom and C-Suite engagement with culturally diverse communities of thought leaders.

Jeffrey Beckham | Interim CEO, Chicago Scholars

Chicago Scholars partners with dozens of the City's leading corporations to create mutually beneficial talent development opportunities that accelerate the leadership potential for minority scholars and drive growth for the business community-at-large.

EVENT DETAILS

Friday, March 26th | Noon-1PM

Live Webinar Discussion via ZOOM

CLICK HERE TO REGISTER