Creating Powerful Marketing Plans in a Pandemic

As 2020 draws to a close, marketers are looking ahead to 2021. Developing a powerful marketing plan is a key part of that process. This program will highlight best practices for planning, especially in a pandemic. Whether you are at the manager, director or CMO level, all marketers need to know how to plan effectively in order to produce real growth.

In this fast moving program, Kellogg marketing professor Tim Calkins will share a simple but powerful framework for planning your business from his award-winning book, Breakthrough Marketing Plans. Then two illustrious CMOs who will share how they’ve managed to move planning forward in a virtual, COVID world. Casey Foss of West Monroe Partners and Jeff Schmitz of Zebra Technologies, both recently cited in Crain’s as notable marketing execs in Chicago, will be joining the fun.