In our last event, we were inspired by leading voices at the forefront of where AI is going for B2B marketing. With Generative AI tools like ChatGPT and Gemini rapidly evolving, marketers are feeling the pressure to adopt AI into their practices at warp speed.
In this practical work session, strategic marketers Steve Shay and Philip Black will equip you with practical tips and techniques to use these powerful tools in your day-to-day work as a marketer. Move beyond theoretical knowledge and gain actionable skills you can begin practicing immediately.
Whether you're a seasoned marketer or early in your career, this learning session allows marketers to future-proof their skills and stay ahead of the curve. RSVP now! We anticipate this session will fill up quickly.
STEVEN SHAY [LinkedIn]
User experience design leader Steve Shay has spent over 20 years elevating brand and marketing experiences for organizations such as Boeing, Mitsubishi Power, L’Oreal, and Bridgestone.
Steve has a passion for using AI to inject creativity and effectiveness into the marketing world. He has trained cross-functional teams on prompt engineering and AI workflows to help them unlock generative AI's full potential.
PHILIP BLACK [LinkedIn]
Over the past 25 years, marketing strategy leader Philip Black has driven brand and experience transformations, marketing campaigns, product launches, and sales enablement for leading brands like Accenture, Bridgestone, BP, JLL, Johnson & Johnson, Motorola, Toyota, and Vanguard.
Philip is a seasoned digital and tech enthusiast, consistently encouraging his teams and clients to leverage the latest tools and GenAI platforms to enhance user research, collaboration, and marketing impact.
TICKETS
$35/person
Generously hosted by Life Time Work (750 N. State Street)
Categories: Past Events
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