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    Cracking the Marketing AI Code

    Where AI is Taking B2B Marketing:

    Cracking the AI Marketing Code

    In our last event, we were inspired by leading voices at the forefront of where AI is going for B2B marketing. With Generative AI tools like ChatGPT and Gemini rapidly evolving, marketers are feeling the pressure to adopt AI into their practices at warp speed.

    In this practical work session, strategic marketers Steve Shay and Philip Black will equip you with practical tips and techniques to use these powerful tools in your day-to-day work as a marketer. Move beyond theoretical knowledge and gain actionable skills you can begin practicing immediately.

    • Explore a curated selection of the latest conversational AI platforms and their specific applications for marketers
    • Learn to structure conversational AI prompts more effectively, streamlining research, content creation, and more.
    • Discover best practices for leveraging GenAI tools to enhance productivity and elevate creativity.
    • Leave with a library of customizable prompts to boost your productivity.

    Whether you're a seasoned marketer or early in your career, this learning session allows marketers to future-proof their skills and stay ahead of the curve. RSVP now! We anticipate this session will fill up quickly.

    STEVEN SHAY [LinkedIn]

    User experience design leader Steve Shay has spent over 20 years elevating brand and marketing experiences for organizations such as Boeing, Mitsubishi Power, L’Oreal, and Bridgestone.

    Steve has a passion for using AI to inject creativity and effectiveness into the marketing world. He has trained cross-functional teams on prompt engineering and AI workflows to help them unlock generative AI's full potential.

    PHILIP BLACK [LinkedIn]

    Over the past 25 years, marketing strategy leader Philip Black has driven brand and experience transformations, marketing campaigns, product launches, and sales enablement for leading brands like Accenture, Bridgestone, BP, JLL, Johnson & Johnson, Motorola, Toyota, and Vanguard.

    Philip is a seasoned digital and tech enthusiast, consistently encouraging his teams and clients to leverage the latest tools and GenAI platforms to enhance user research, collaboration, and marketing impact.

    TICKETS

    $35/person

    Generously hosted by Life Time Work (750 N. State Street)

    Click HERE to register!

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    Summer Kick-Off Networking Happy Hour

    We're heading back to Lizze McNeil's by popular demand! Join fellow B2B marketers for some social networking on the patio along the Chicago River. New friends welcome! $35/person: open bar +…

     

     

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