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    Challenges to Applying Agile Marketing Concepts

    Why It's Harder Than It Sounds

    Following interest from the hosted discussion with marketing leaders who currently use agile marketing as part of their growth strategies, ANA Business Marketing Chicago invites you to join us for a deeper dive into the principles and theories of agile marketing.

    Northwestern Professor Jonathan Copulsky, whose Deloitte Agile Marketing case study is used in MBA and Executive Education programs, will present insights and research into the challenges with using modern marketing tactics to catalyze your marketing strategies.

    Jonathan Copulsky

    - an innovative marketing leader, growth strategist and thought leader with over 40 years of experience

    - works at the intersection of brand, marketing strategy, content marketing and marketing technology

    - CMO, consultant, and board member

    - Author, Brand Resilience; co-author, The Technology Fallacy and The Transformation Myth (September 2021)

    - LinkedIn Profile

    FRIDAY | FEBRUARY 12

    Noon - 1PM: Presentation, Discussion, Q&A

    1PM - 1:30PM: Online Networking

    ZOOM REGISTRATION - CLICK HERE

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    When Personal & Corporate Brands Intersect

    As B2B companies seek to foster personalization and trust within a market, many CMOs utilize thought leadership through subject matter experts. What happens when the face and voice of a brand…

     

     

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