Why It's Harder Than It Sounds
Following interest from the hosted discussion with marketing leaders who currently use agile marketing as part of their growth strategies, ANA Business Marketing Chicago invites you to join us for a deeper dive into the principles and theories of agile marketing.
Northwestern Professor Jonathan Copulsky, whose Deloitte Agile Marketing case study is used in MBA and Executive Education programs, will present insights and research into the challenges with using modern marketing tactic ed to catalyze your marketing strategies.
Jonathan Copulsky
- an innovative marketing leader, growth strategist and thought leader with over 40 years of experience
- works at the intersection of brand, marketing strategy, content marketing and marketing technology
- CMO, consultant, and board member
- Author, Brand Resilience; co-author, The Technology Fallacy and The Transformation Myth (September 2021)
FRIDAY | FEBRUARY 12th
NOON - 1PM: PRESENTATION + DISCUSSION
1:30 - 2PM: ONLINE NETWORKING
ZOOM REGISTRATION - CLICK HERE
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