MARKETERS LEADING THROUGH CHANGE: Marketing Leaders Talk COVID Demands #2

ANA Chicago is bringing together marketing leaders to share authentic perspectives on how the pandemic has changed businesses and industries, and the role marketers must now play to lead through a time of unprecedented change. Join us for a rigorous discussion centered around these core questions with regards to customer needs, resource management, employee engagement and more:

• How has your business changed and what are your essential challenges?
• What tactics and strategies are working now and how did you develop them?
• What will be the “new normal” for your business and industry in a “post-Covid” world?

Interactive small-group breakout sessions will be hosted after the discussion.

REGISTER HERE

Special Guests:

Laura Dunbar

• Senior Vice President, Global Marketing at GHX
• Former VP of Marketing at GetWellNetwork and West Corporation
• Expert in metrics-driven, funnel-focused marketing executive
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Judy Toland

• VP, Head of Scaled Solutions, Global Business Marketing, Facebook
• Former VP & Chief Marketing Officer with GE Capital, Wells Fargo, and Life Fitness
• Expert in digital marketing, marketing analytics and attribution, marketing operations, marketing technology and business education
• LinkedIn Profile

Moderator:

Roland Jacobs

• CEO, AspireUp, a strategic marketing consultancy focused on driving growth
• Past CMO of Orbitz, DigitalWork and Petopia
• Expert in making marketing a strategic driver of results, building brands and e-commerce
• LinkedIn Profile