Sustainability Marketing: What Every B2B Brand Needs to Know Now
In the last decade, sustainability has gone from being the domain of a few brave brands to being a topic on boardroom agendas everywhere. It is now a business imperative that helps to reduce costs, reduce energy consumption and improve performance. But it is also expected—and yes, even demanded—by both employees and customers. This presents a unique opportunity for marketers to drive ESG and sustainability strategies beyond vague jargon in ways that enable the company to do the right thing—and be recognized for their positive actions.
Prior to joining JLL, Meg independently advised professional services companies on growth, corporate social responsibility and transformation
Previously led EY global marketing communications, strategy, purpose, brand and change management
Andrew Miller
Vice President, Global Marketing Strategy and Operations | Linkedin Profile
Leads Johnson Controls marketing and communications strategy to drive organic growth and establish a common operational framework across the worldwide functions
Led marketing and communications at AON and previously worked in consulting, financial, and professional services
Where AI is Taking B2B Marketing:
Cracking the AI Marketing Code
In our last event, we were inspired by leading voices at the forefront of where AI is going for B2B marketing. With Generati…